Rhetorical ways

Picture of Aristotle from Wikipedia

'The data is collected by organisations like the UN and Federal Government, by Google and Facebook, and used to provide the next-generation socially mediated services that feed data-driven organizations, reminding of Aristotle's definition of rhetoric as probabilistic assessment and articulations of the variety of the available means of persuasion.'

--Salvo M., Visual Rhetoric and Big Data: Design of Future Communication

A machine, complicated or not, might usually be composed by 3 parts. One part is to supply energy like engines. Another component is to make the whole system practicable as wheels or light bulbs. Between them, it could be any connection. Gears, wires, levers or any elements, hard or soft, plastic or metal, representing various utilisations and material states, may be able to considered as one category of existing thing: a medium.

Salvo (2012) claims that every way connecting or spreading the tremendous amount of information of present period or prognosticating future, described as 'hype machine', is diligently dedicating a new conception 'Big Data'. To be honest, his article Visual Rhetoric and Big Data: Design of Future Communication is quite a tough one for me to comprehend. On the contrary, I had some thoughts after reading this essay. Except for the interesting examples, adorable representing sentences and logical configuration, it shows the significance of assorting and organising the messy various of information everyone is confronting nowadays. ‘Representations appear in a dizzying variety of cultural artifacts...’ as he states, congregating useful information and narrating it to appropriate persons is an amazing contribution for human being.

Whenever any words or symbols need to be shown to anyone, there would be different revealing methods. For a designer or artist, most often rendering ways are colours, fonts, composing, materials and so on. These are media, bridging thoughts of art production maker to audiences. It is always important to consider how to employ appropriate material and representing ways. Even if one is going to show a cosmos, it may not be intelligent to represent every star and every planet in a paint. Furthermore, no matter how labourious one to draw a flower, it is not easy to show the aroma of it. Except any complex colourising ways, I can still recall one way a children's magazine taught me: simply draw a person smelling it.

In this specific essay, Salvo argues that 'The world(s) we inhabit are as complicated and challenging to traverse as we have always asserted, and multitudes of answers always ''depend.'' ' As a designer or an artist, it can be acknowledged that the exploring of innovated and suitable rhetoric is a challenging and adorable segment.

Reference

Salvo, M. (2012). Visual Rhetoric and Big Data: Design of Future Communication, Communication Design Quarterly, 1, 37-40.

Wikipedia. (2013). Aristotle. Retrieved from http://en.wikipedia.org/wiki/Aristotle