Models as bridges to render ideas

For everyone who desires an Apple product, no matter it is an iPhone, iPad etc., as a production it can be bought and conveyed with many ways, such as buying online, through phone calls or purchasing in a commodity shop. However as we know, despite the high budget of renting a realistic shop spot, the cost of daily business outgoing for incidence electricity and decoration, and expense when employing shop workers, the high technology company Apple disposes an enormous number of expression stores for their consumers. This absolutely makes the enterprise triumph cause its competitors are imitating the strategy now. The specific idea is based on some consideration. One of them, in my point of view, is to give the customers a sample to feel the production personally. Generally speaking, they provide a model to there guests so that they can acknowledge what make them hesitating about buying or not directly.

To reveal an audience one conception or a real thing, sometimes tonnes of description or narration could not be as useful as one model. When it comes to the domain of theory and science, models are irreplaceable tools that making laborious work drastically simpler.

In his essay Visual models and new cosmology: a proposed approach via art-science collaboration, Hagen (2012) argues 'The task of designers is often to use visualisation in a way that illustrates the invisible without laying claim to being a direct representation'. By his perspective, Cosmology, as a professional subject tend to be more scientific than to be artistic, has been studied accompanying with models as broad as the cusp of human consciousness can reach. Additionally, it links the images and frames of truth and mystery profoundly(ibid). There could be no doubt how gorgeous a starry sky is. In spite of the science significance for Astronomy, the vision that stars give us is fabulous. In addition, the constellations are not only locating clue and naming evidence for scientists, but also symbols supplying basic comprehension and interest to mortals without scientific knowledge. It can be said the stars are one category of model rendering one aspect of Cosmos.

There is also an impressive model shown in this article. A principle structure of an orrery model rendered as a rollercoaster orbit that gives some random elements as the Cosmos possess, and provides the watchers some controllable segments. The track 'circulates around a series of platforms, that are themselves rotating, clockwise as well as anti-clockwise' (Hagen, 2012:45). And the platform, revealing post-Newtonian components of universe, is an observable model as well. Additionally, at the utmost outside edge of the system are distributing some self-rotating mirrors, as well as on the vehicles moving through the track.

In spite of the function of this model which is more about science than about art revealing, the method representing information through this system also gives some dramatic ideas, especially when comparing methods of films and video games. 'A film or a video game is dependent on editing and cross cutting to shift between different points of view'. Hagen (2012) claims, 'This proposed installation references the basic scheme of a cinematic language, but can in corporate several points of view'. Whilst watching a film, there might be various kinds of camera languages to represent a drama or an idea. However the information one film can tell is limit. Nothing about the subjective vision and audio would change no matter how many times it is watched. About this model mentioned above, to consider the vehicle on the track as a camera, it would be unpredictable what can be observed by it. Every mirror can rotate to a random angle that showing one part of the whole system it reflecting directly, or from a reflection of another mirror. As Hagen describes, 'So the structure represents some principle or idea of what a post-Newtonian model could be, in a poetic sense' (ibid).

The science principles might be puzzling and far away from many artists' comprehension capacity including mine. Contrarily, in a critical context, this essay also supplies extremely inspiring ideas about rendering artistic ideas. It would be a wonderful idea to give an art representation with a system involving some random possibilities. Some work or arts do not have to be immobile, there could be something interior not able to be observed once for all. In addition, some elements could show effects that not thought of before just like some composition of fireworks. There would also be drastically quaint representation when the minds goes out 'limit tracks'.

Reference

Hagen, O. (2012) Visual models and new cosmology: a proposed approach via art-science collaboration, Making visible the invisible: Art, design and science in data visualisation, University of Huddersfield.