Note about Electronic Publishing and Advertising

It is considered by me as a brilliant idea that founding an electronic magazine. One obvious problem, I think for now, is the way to gain some revenue to maintain the project especially in the initial era. I am not comparatively good at business thinking hence this issue made me anxious. In my opinion, most online-based business accompanies may confront this sometimes due to the circumstance there is a descending trend of direct charging for material and immaterial commence. For the media industry including magazine this is severe as well for new companies. 'With so much information available for free, it is difficult to get readers to pay for a subscription...' (Holmes, 2000), this might only be probably figured out by some creative and unique ways. When comes to advertising, something unique, time-limit, and hiding desire not obvious in normal life is better to be represented. (ibid)

One thing is often difficult is how to find out the requirement that is sparsely observed in normal times. Even most intelligent strategy maker might find few valuable opportunities without luck. Meanwhile, there could be some sparking chances ignored by everyone till someone captures occasionally.

It was reported by BBC (2014) a 23 years old gentleman earns considerable money by just playing video games and upload the videos about his playing. Joseph Garrett, the protagonist of this case, earns wage from advertisements in his Youtube channel. That is to say, the more subscription and watching he get, the more he obtains. Stated by him, about 10 000 subscribes can supply one person as a minimum wage.And through picking up a small share of the advertising revenue, those huge numbers could well make the graduate a fortune - without ever leaving his bedroom.'(ibid). The commercial chances could be anywhere and since the tremendous commercial potential of advertisements, it would be critical to capture some advertisement collaboration with enterprises as soon as possible.

Reference

Holmes, T. & Mckay, J. (2000). The Magazines Handbook. London: Routeledge.

Precey, M. (2014). Minecraft gamer's YouTube hit 'more popular than Bieber'. Retrieved from http://www.bbc.co.uk/news/uk-england-hampshire-26327661